Author: Alex

Marshall McLuhan said the medium is the message, way back in 1967! Today this is more valid than ever: your communication channel carries a big part of the message, that’s why comms should be tailored not only for a specific target audience but also for the medium they are carried by.

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Data

Data in and by itself is worthless. It becomes valuable not when it’s collected, not when it’s structured, not even when it’s interpreted but only when the data-driven insights you extract from it are put into context and applied to the business. Don’t just measure for the sake of measuring!

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