The medium is the message

Marshall McLuhan said the medium is the message, way back in 1967! Today this is more valid than ever: your communication channel carries a big part of the message, that’s why comms should be tailored not only for a specific target audience but also for the medium they are carried by.

Marshall McLuhan said the medium is the message, way back in 1967! Today this is more valid than ever: your communication channel carries a big part of the message, that’s why comms should be tailored not only for a specific target audience but also for the medium they are carried by.